About EquiBrand

Tim serves as EquiBrand Consulting's Managing Partner, and brings deep professional experience in helping companies establish and extend brands through marketing, branding and new product development.

Best Marketing Consulting Firms | 2018 Ranking

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services

February 14, 2018

MORAGA,  CA –After being named to Forbes’ list of America’s Best Management Consulting Firms for 2017, EquiBrand has been identified as a Best Marketing Consulting Firms for […]

Best Marketing Consulting Firms | 2018 Ranking 2018-02-14T16:28:52+00:00

Five Tips on Generating Marketing Insights to Drive Growth

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?

At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”

To be effective, brands must move from merely generating data […]

Five Tips on Generating Marketing Insights to Drive Growth 2018-01-23T19:21:21+00:00

Top Marketing Strategy Consulting Firms Ranked

Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms

EquiBrand is named as a top consulting firm in 2017, based on feedback from both industry peers and business executives.

JULY 23, 2017

MORAGA,  CA – EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for 2017. In its second year, the  list recognizes the […]

Top Marketing Strategy Consulting Firms Ranked 2017-07-21T23:34:40+00:00

Leveraging Brand Equity to Capture New Revenue Streams

Brand Equity ExtensionOne of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. […]

Leveraging Brand Equity to Capture New Revenue Streams 2017-07-22T20:04:00+00:00

Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth

upstream marketingIn our marketing strategy and brand consultancy work, we tend to emphasize “Upstream Marketing,” in helping companies develop effective growth strategies and plans. Here is a bit more information on how we define Upstream Marketing, its application and how it differs vs. Downstream Marketing.

Upstream Marketing […]

Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth 2017-01-19T03:09:44+00:00

Three Places To Look To Free Up Marketing Funds

management-consultancyAre you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more customers, launch more products, refresh their marketing materials – all at […]

Three Places To Look To Free Up Marketing Funds 2017-01-28T15:01:40+00:00

7 Things To Consider Before Purchasing HubSpot

Digital Marketing AgencyHubSpot is a leading marketing automation software provider that helps companies attract visitors, convert leads, and close customers. The company offers a number of potential benefits, including its all-in-one marketing and sales platform, a wealth of material on “inbound marketing,” and a free 30-day trial. […]

7 Things To Consider Before Purchasing HubSpot 2017-01-28T14:46:43+00:00

Using ‘Focused Ideation’ for Creative Problem Solving

Focused IdeationCreativity in Business Problem Solving

Creativity is an important cultural component for any organization looking to grow and expand. In truly innovative companies, creativity occurs naturally, every day, and is not concentrated within a particular function (e.g., Marketing or R&D) or relegated to certain times of […]

Using ‘Focused Ideation’ for Creative Problem Solving 2017-01-19T03:09:45+00:00