What Distinguishes Best In Class Marketers?
Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. Based on extensive analysis and real-world projects, we identified seven upstream marketing best practices that distinguish high performing brands. Specifically, best-in-class marketers:
Best Marketing Consulting Firms | 2018 Ranking
EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms
EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services
February 14, 2018
MORAGA, CA –After being named to Forbes’ list of America’s Best Management Consulting Firms for 2017, EquiBrand has been identified as a Best Marketing Consulting Firms for […]
Five Tips on Generating Marketing Insights to Drive Growth
How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?
At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”
To be effective, brands must move from merely generating data […]
Top Marketing Strategy Consulting Firms Ranked
Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms
EquiBrand is named as a top consulting firm in 2017, based on feedback from both industry peers and business executives.
JULY 23, 2017
MORAGA, CA – EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for 2017. In its second year, the list recognizes the […]
What is Upstream Marketing?
The EquiBrand team has conducted a best practices study on upstream marketing, drawing on real-world cases and a review of upstream marketing leaders. Here is an infographic overview, along with a downloadable PDF. If you have questions about our perspective, we’d love to hear from you!
What is brand strategy? We recently created an infographic that defines brand strategy and its major components: brand positioning, brand architecture and brand extension. We thought you might find this useful for your own organization. Click here for a downloadable PDF.What is Upstream Marketing?EquiBrand2017-01-19T03:09:44-07:00
Leveraging Brand Equity to Capture New Revenue Streams
One of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. […]What is Brand Strategy? Check out this infographic – it’s all here on one page.
Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth
In our marketing strategy and brand consultancy work, we tend to emphasize “Upstream Marketing,” in helping companies develop effective growth strategies and plans. Here is a bit more information on how we define Upstream Marketing, its application and how it differs vs. Downstream Marketing.Upstream Marketing […]
Three Places To Look To Free Up Marketing Funds
Are you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more customers, launch more products, refresh their marketing materials – all at […]7 Things To Consider Before Purchasing HubSpot
HubSpot is a leading marketing automation software provider that helps companies attract visitors, convert leads, and close customers. The company offers a number of potential benefits, including its all-in-one marketing and sales platform, a wealth of material on “inbound marketing,” and a free 30-day trial. […]
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