About EquiBrand

Tim serves as EquiBrand Consulting's Managing Partner, and brings deep professional experience in helping companies establish and extend brands through marketing, branding and new product development.

The 10 Best Marketing Books of All Time (Plus One New One)

ASK A GROUP OF A half dozen marketers to define the term “marketing” and you’ll likely get a dozen or more answers. Most will agree marketing is a broad topic, involves both art and science, and covers a wide range of activities in growing a business.

While there are literally hundreds of definitions of marketing, here’s […]

The 10 Best Marketing Books of All Time (Plus One New One)2021-10-15T11:30:13-07:00

Top Marketing Strategy Consulting Firms Ranked

Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms

EquiBrand is named a top consulting firm for each of the past five years, from 2017 through 2021, based on feedback from industry peers and business executives.

MARCH 1, 2021

MORAGA,  CA – EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for […]

Top Marketing Strategy Consulting Firms Ranked2021-02-28T21:37:17-07:00

Best Marketing Consulting Firms | 2018 – 2019 Rankings

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 8 Best Marketing Consulting Firms,” for its Upstream Marketing Services

December, 10, 2020

MORAGA,  CA –In addition to being named to Forbes’ list of America’s Best Management Consulting Firms for the past three years, EquiBrand has been identified as […]

Best Marketing Consulting Firms | 2018 – 2019 Rankings2020-12-10T16:04:02-07:00

What Distinguishes Best In Class Marketers?

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. 

Based on extensive analysis and real-world projects, we identified seven upstream marketing best practices that distinguish high-performing brands. 

Specifically, best-in-class marketers:

What Distinguishes Best In Class Marketers?2021-10-14T16:50:47-07:00

Five Tips on Generating Marketing Insights to Drive Growth

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?

At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”

To be effective, brands must move from merely generating data […]

Five Tips on Generating Marketing Insights to Drive Growth2018-01-23T19:21:21-07:00

Leveraging Brand Equity to Capture New Revenue Streams

Brand Equity ExtensionOne of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. […]

Leveraging Brand Equity to Capture New Revenue Streams2017-07-22T20:04:00-07:00

Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth

Upstream Marketing Definition

The idea of going upstream to uncover growth opportunities is a proven approach though lacks definition, structure and practical instruction.  The term itself was coined when Dr. Ram Charan, a top management consultant, published his book, “Profitable Growth Is Everyone’s Business”. In it, he describes upstream […]

Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth2021-04-18T22:19:56-07:00

Three Places To Look To Free Up Marketing Funds

management-consultancyAre you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more customers, launch more products, refresh their marketing materials – all at […]

Three Places To Look To Free Up Marketing Funds2017-01-28T15:01:40-07:00