Michelle serves as EquiBrand’s Creative Director in bringing brands to life through a visual presence across all media – website, print, collateral material, corporate identity and other applications.
Whether it’s defining the brand identity from top to bottom or building out alternative visual concepts for brand strategy development, Michelle delivers creative output that resonates with consumers and differentiates vs. competitors.
Michelle works as a contract professional to EquiBrand, through her own firm BakkenWhitaker Branding. She specializes in bringing a high-end design aesthetic to a diverse set of clients, including those within health & beauty, food & wine, luxury, lifestyle, retail, technology and real estate markets.
Michelle’s previous experience includes working as an Art Director, Senior Art Director and Associate Creative Director for Doner, Gams Chicago and Draft Worldwide/Chicago. She has received numerous branding and advertising awards and her work has been featured in many advertising and design publications.
Michelle received her BFA from College for Creative Studies in 1994. She has taught at the Academy of Art College in both the undergrad and graduate program.