Kristin has an accomplished career in marketing, brand building, communications and design. Her perspective comes from a background that spans a wide range of industries, including consumer goods, healthcare, financial services, biotech, technology, real estate, publishing, and hospitality.
Kristin began her career in the advertising profession, as a media planner on the Procter & Gamble business. From there, she worked in account management at BBDO, on packaged goods businesses. She spent the majority of her career at Ogilvy & Mather, where she ran the NutraSweet business, and was a Senior Partner/Worldwide Management Supervisor, in charge of the Wilson Sporting Goods business globally, with key emphasis on the U.S., Germany, Great Britain and Japan.
Kristin founded EquiBrand Consulting in 1998, helping clients from start-ups to Fortune 100 companies strategize, plan and launch integrated brand-building initiatives. She has developed an extensive ecosystem of brand-building partners across research, graphic design, website development, digital marketing, social media, public relations and advertising – who contribute to EquiBrand engagements as needed.
Kristin has a BBA from The University of Michigan and an MBA from The University of Chicago, with specialization in marketing, finance and economics. She has guest lectured at the top MBA programs, including Stanford, Haas at UC Berkeley, Kellogg and The University of Chicago. She has been an adjunct professor of marketing in the undergrad and graduate programs of the School of Economics and Business at St. Mary’s College. She has also conducted seminars on branding and strategic marketing for the American Marketing Association. Kristin is also a certified practitioner of the Myers-Briggs Type Indicator®(MBTI) assessment tool and uses this in training and team development workshops.