Katie has over 17 years of growth strategy consulting and qualitative and quantitative research experience and focuses on turning insights into action. Her primary areas of emphasis include targeting and positioning strategies, new product development, portfolio and branding strategies, advertising effectiveness, defining and extending brand equity, kids and teen marketing, and identifying new opportunities for strategic growth
Through her own firm, OutsideIn Strategies, Katie assists the EquiBrand team in delivering highly value-added qualitative research and market-driven strategic problem solving. Katie is highly skilled in focus group moderating and conducting in-depth interviews, as well as translating customer insights into actionable recommendations for growth.
Prior to OutsideIn Strategies, Katie spent five years as a Director with The Cambridge Group, a growth strategy management consulting firm. Before Cambridge, she was with A.T. Kearney, where she established a practice in Retail, Direct and Database Marketing. She began her consulting career with Deloitte Consulting’s Retail and Apparel practice and has also worked at Yankelovich Partners, a market research supplier, and Dataline Corporation, developing business solutions for retailers.
Representative clients include Sears, Nabisco, Kraft, Pepsi-Cola, Borden Foods, National Geographic, Time Magazine, VF Corp, Nextlink Communications, Esprit, Episode, Duracell, Fleer/Skybox, AT&T, Army & Air Force Exchange Service, and Buick.
Katie received her MBA from The Johnson Graduate School of Management, Cornell University with a concentration in Marketing and Organizational Design, and her BA cum laude from Colgate University with a double major in biology and English. She is an active member of the Qualitative Research Consultants Association, Inc. (QRCA)